return on ad spends in 3 months during lockdown
avg. FB Ad click-through rate (~2X the avg. CTR of 0.9%)
The task was to build a robust brand presence in the online optical market, by driving sales directly from the website.
- Leveraging existing brand name in the market
- Initiating online commerce channels
- Setting up Facebook and Google tracking assets
- Integrating analytics for data modelling
- Maintaining a detailed inventory on the website in order to deliver optimum results
Primarily driven by Facebook Catalog and Google Merchant Center, and using remarketing strategies, we boosted the brand’s online sales, manifold, during the crucial lockdown period.