#Infocom 2020
Infocom is the annual flagship business, technology and leadership conference hosted by the ABP Group—India’s leading media conglomerate.
3,000+
views on YouTube live stream
26,000+
post-event views on YouTube
17,000+
engagements on Facebook in 1 month
Objective
Due to the unprecedented pandemic situation, for the first time since its inception, the global technology seminar went virtual in 2020. The idea was to create a virtual hall where live interactive sessions could be hosted, along with devising a strategy to reach out to maximum audience, and in turn, generate registrations.
Methodology
- Creating a content strategy to reach out to the right target audience
- Setting up Facebook and Google tracking assets
- Integrating analytics for data modelling
- Maintaining a daily tracking network for registrations and leads
Results
Though a target of 500 views per day had been set, we successfully achieved two times the number, that is, approximately 1000 views per day, on the live stream aired through YouTube.
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