#Infocom 2020

Infocom is the annual flagship business, technology and leadership conference hosted by the ABP Group—India’s leading media conglomerate.

3,000+

views on YouTube live stream

26,000+

post-event views on YouTube

17,000+

engagements on Facebook in 1 month

Objective

Due to the unprecedented pandemic situation, for the first time since its inception, the global technology seminar went virtual in 2020. The idea was to create a virtual hall where live interactive sessions could be hosted, along with devising a strategy to reach out to maximum audience, and in turn, generate registrations.

Methodology

  • Creating a content strategy to reach out to the right target audience
  • Setting up Facebook and Google tracking assets
  • Integrating analytics for data modelling
  • Maintaining a daily tracking network for registrations and leads

Results

Though a target of 500 views per day had been set, we successfully achieved two times the number, that is, approximately 1000 views per day, on the live stream aired through YouTube.

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