return on ad spends in 6 months
organic traffic market share acquired
The idea was to create a funnel to tap into the competition market share, while generating sales to compensate for the initial brand investment. The primary challenge was to do so by creating a self-sustaining model during the lockdown phase of the pandemic.
- Mapping the competitive landscape
- Setting up Facebook and Google tracking assets
- Integrating analytics for data modelling
- Maintaining a daily tracking network to monitor sales vs. spends
Within only a period of 6 months, we had achieved a whopping 8,000% return on ad spends, and had grabbed more than 1/10th of the organic traffic market share among online grocery shopping platforms of the region.