#Waynik

A brand new player in UAE’s grocery e-commerce segment, Waynik is an ambitious project launched during the pandemic, which crossed several milestones over a period of a year.

8,000%

return on ad spends in 6 months

1.4%

organic traffic market share acquired

The Objective

The idea was to create a funnel to tap into the competition market share, while generating sales to compensate for the initial brand investment. The primary challenge was to do so by creating a self-sustaining model during the lockdown phase of the pandemic.

Methodology

  • Mapping the competitive landscape
  • Setting up Facebook and Google tracking assets
  • Integrating analytics for data modelling
  • Maintaining a daily tracking network to monitor sales vs. spends

Results

Within only a period of 6 months, we had achieved a whopping 8,000% return on ad spends, and had grabbed more than 1/10th of the organic traffic market share among online grocery shopping platforms of the region.

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