#Waynik
A brand new player in UAE’s grocery e-commerce segment, Waynik is an ambitious project launched during the pandemic, which crossed several milestones over a period of a year.
8,000%
return on ad spends in 6 months
1.4%
organic traffic market share acquired
The Objective
The idea was to create a funnel to tap into the competition market share, while generating sales to compensate for the initial brand investment. The primary challenge was to do so by creating a self-sustaining model during the lockdown phase of the pandemic.
Methodology
- Mapping the competitive landscape
- Setting up Facebook and Google tracking assets
- Integrating analytics for data modelling
- Maintaining a daily tracking network to monitor sales vs. spends
Results
Within only a period of 6 months, we had achieved a whopping 8,000% return on ad spends, and had grabbed more than 1/10th of the organic traffic market share among online grocery shopping platforms of the region.
Get in Touch to Get Started
We don’t just promise. We make it happen! To meet your business goals…
